Clinical Webinars

Alma offers ongoing education with On Demand webinars. Our clinical webinars feature nationally and internationally recognized physicians as well as emerging leaders doing extraordinary work. Alma’s marketing webinars show you the latest treatments abd hottest trends patients are seeking, and how to effective grow your practice.

Business of Beauty: Simple Marketing Strategies for Faster Returns on a New Treatment in Your Practice

Cindy Graf has spent over a decade advising hundreds of aesthetic practices on how to build strategic, executable marketing plans that lead to higher conversions for increased revenue. As a successful cosmetic practice owner and consultant, she’ll share her expertise on how to drive patient awareness to your practice faster, for higher returns.

In this webinar you’ll learn:

How to approach your current patients and why you should talk them first
Quick, cost-effective initiatives that increase engagement with patients
Promotional programs that motivate your patients…and your staff!

Transforming Skin Resurfacing with Fractional Plasma

When it comes to repairing and renewing aging skin, laser-based fractional skin resurfacing has been the treatment of choice for decades. While the results are rewarding, it can come at a price—days, if not weeks of downtime. Launched this year, Opus™ advances the field forward with a solution that addresses this pain point with a novel, new energy source—Plasma, with Opus Plasma™.

Join Jeffrey Hsu, MD, FAAD and Nina Desai, DO in this interactive virtual panel discussion as they share how they are customizing their treatments in ways never before possible from a single resurfacing workstation. Topics to include:

The evolution of skin resurfacing technologies
The scientific evidence that sets Opus Plasma apart
A wide range of clinical cases that make Opus their everyday aesthetic workstation

Don’t miss this opportunity to discover the versatility and value of Fractional Plasma with Opus Plasma.

Integrating BeautiFill™ Across a Variety of Plastic Surgery Cases

Join plastic surgeons Barry DiBernardo, MD and Otto Placik, MD for an interactive virtual panel discussion reviewing the latest advancement in the fields of body contouring and fat transfer with BeautiFill, followed by an in-depth discussion on marketing strategies for adding autologous fat transfer into your practice with Randi Boyette, founder of Spark Medical Marketing. Topics to include:

The value of procedure efficiency and simplicity
The benefit of a 1470nm laser fiber in surgical cases
The impact of adipocyte viability on graft retention

Presenter(s): Barry DiBernardo, MD; Otto Placik, MD; Randi Boyette

Don’t miss this opportunity to explore the benefits of this gratifying procedure, made easy from start to finish with BeautiFill.

Business of Beauty: Utilizing Social Media for Lead Generation in Your Practice

Gathering new followers and likes on your pages is reassuring, but there’s no guarantee that your audience is genuinely interested in booking an appointment. Whether you are new or experienced with social media, keeping up with best practices is essential to make sure you’re getting the most out of your investment. Utilizing the right tactics and activities can help you tap into thousands of potential patients who are actively looking for the treatments you are offering.

In this webinar you’ll learn:

The basics – setting up social media for success in your practice
Best practices for posting and increasing engagement for higher conversions
The benefits of Instagram and Facebook Stories and how to use them

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Multi-specialty Panel Discussion on Autologous Fat Transfer

Join leading physician experts across multiple disciplines as they share their past to present experiences with Autologous Fat Transfer (AFT). Learn about the ongoing clinical activities across the country, including preliminary data from the University of Pittsburgh, and results from real clinical cases using the industry’s first laser-assisted autologous fat transfer solution. Topics include:

The value of a closed-loop, laser-assisted fat transfer solution
Viability to retention on large to small fat transfer cases
Treatment versatility beyond fat transfer cases

Moderator: Barry DiBernardo, MD | Panelists: Otto Placik, MD; Jeffrey Hsu, MD, FAAD; Yaniris Avellanet, MD

Don’t miss this unique opportunity to discover why autologous fat transfer with BeautiFill™ is the next frontier in aesthetics.

Business of Beauty: Practice Marketing & Essential Social Media Tactics

Like most aesthetic practices, you may be active on Facebook and Instagram, but are you actually generating any new business? Gathering new followers and likes on your pages is reassuring, but it doesn’t lead to substantial revenue. Whether you’re new or experienced with social media, keeping up with best practices is essential to make sure you’re getting the most out of your investment. Utilizing the right tactics and activities can help you tap into thousands of potential patients who are actively looking for the treatments you are offering.

In this webinar you’ll learn:

When hashtags matter – how and when to use them effectively
The importance of tagging and its impact on patient engagement
How to generate leads and grow practice revenue with campaigns

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