Meet the Team2020-03-25T14:00:06+00:00

Alma Management

The management team at Alma Lasers includes veteran clinical and business professionals who bring an established track record of global success to the company.

Together, they form an unparalleled balance of strategic innovation, technological expertise and wise decision-making to bring the most effective aesthetic medical technology solutions to the market.

Lior Dayan

Chief Executive Officer
Mr. Lior M. Dayan, has 16 years of experience in the laser industry with operational, logistic, financial and sales expertise. Lior joined Alma Lasers in 2008 and has held various management positions. Lior holds a BA in Economics & Logistics from Bar Ilan University (Cum Laude) and MBA, Economics from University of Manchester- Israel branch.
Avi Farbstein

Avi Farbstein

CEO Alma Lasers North America Operations
Avi has more than 35 years of experience in the medical and aesthetic device industry, beginning with his involvement in the research and development of one of the first lasers introduced into the surgical device field. He continued his successful track record with various leadership roles relating to aesthetic laser and light-based products. Among his significant previous positions, Avi served as Vice President of Operations at ESC Inc., and Vice President of Operations at Lumenis Inc. Avi holds a bachelors of science in electrical engineering from Tel Aviv University.

Hanit Brenner-Lavie

Vice President of Clinical Affairs – Aesthetics and Surgical
Hanit is responsible for the company’s clinical research and development, clinical education and the management of pre-clinical and clinical trials. Hanit joined Alma in 2017, bringing 10 years of experience in managing clinical research and introducing innovative technologies in the aesthetic medical industry.
Hanit holds a PhD in Neuropsychiatry from the Technion Medical School, Haifa. Prior to her PhD, Hanit earned an M.Sc. in the Department of Clinical Microbiology and Infectious Diseases at the Medical Faculty of the Hebrew University, Jerusalem.

Doron Yannai

Vice President of Finance
Doron brings more than 20 years of financial management experience in private and public companies, in various industries such as software, communications and construction. Doron holds a BA in Accounting, Economics & Labor Science from Tel Aviv University and is a Certified Public Accountant in Israel.

Alex Britva

Vice President, R&D
Alex is responsible for the research and development of Radiofrequency and Ultrasound systems and technology. Alex brings 37 years of experience in the laser industry with development of CO2 lasers, RF and ultrasound systems. He is an author more than 30 scientific articles and more than 10 patents. Lior holds MSc and PhD from Electro-technical Institute, Novosibirsk Russia.

Nadav Bayer

Vice President of Engineering
With more than 20 years experience with Lasers electrical systems, Nadav is responsible for the direction and management of lasers software and electrical hardware team. Nadav holds BSc in electrical Engineering from the Technion-Israel Institute of Technology.

Alan Greer

Vice President of Finance & Controller, North American Operations
Alan joined Alma in 2007 and is responsible for the North American financial, legal and human resources operations of the company. Prior to joining Alma, Alan spent seven years with RSM McGladrey in various audit roles including Audit Manager. Alan holds a BA in Accounting and Finance from Indiana University and is a certified public accountant.

Keith Adams

Executive Vice President of Sales and Marketing, North American Operations
Keith joined Alma in 2018 and is responsible for the North American commercial operations for the company. Prior to joining Alma, Keith served leadership roles for high-performing sales organizations in such medical aesthetic companies as Cynosure, now a Hologic Company, and most recently at Cutera, Inc., where revenues grew from $30.4M to 88.3M in under three years.
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