Marketing Minute2018-09-12T06:52:43+00:00

Marketing Guidance, Training and Support

Marketing your practice is an ongoing endeavor. The more you know about marketing, the more successful you can be.

That’s why Alma developed the Marketing Minute Webcasts.
Each Marketing Minute episode is designed with one goal in mind: helping you attract more patients. Marketing Minute topics range from digital (online marketing) to traditional, in-person strategies. Creative, timely and always cost-effective, the program helps you get the most out of your marketing initiatives.

Every Marketing Minute is available On Demand so that you can watch when it’s convenient for you. As a bonus, Alma Partners are able to request topics for future broadcasts.

If there’s a marketing skill
you’d like to learn, let us know.

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Direct Mail

Direct Mail in the Age of Instagram

Given the amazing times we live in, we may be tempted to focus all of our marketing efforts in the digital realm. However, we shouldn’t discount traditional tactics such as direct mail. This Marketing Minute episode explores how direct mail can help you increase your bottom line and treat more patients.

In this episode you’ll learn:

  • The top two objectives of any direct mail campaign
  • Direct mail’s advantages over other tactics
  • Measuring ROI on any direct mail initiative
  • Implementing a re-engagement program
  • Strengthening your patient retention effort
  • Using direct mail for patient acquisition without breaking the bank
  • And more…

Click the View Webcast Button to Watch it Now

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Five Things

Five Things EVERYONE on Your Team MUST Know About Marketing.

This Marketing Minute episode may surprise you and make your location more profitable. This short presentation covers the major components of your marketing mix that can never be forgotten.

In this episode you’ll learn:

  • Who really holds the keys to your marketing success (it’s not who you think)
  • What the business of aesthetic medicine is really about
  • How to make staff-training painless and more effective
  • What patients want more than a treatment and how to give it to every patient, every time
  • How to turn an unhappy patient into a supporter
  • The one marketing item that can explode your referral rate and word-of-mouth advertising
  • The common mistake that can ruin a marketing initiative before it gets off the ground
  • And more…

Click the View Webcast button below to watch it now:

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Instagram Stories and New Patients

Take Your Instagram Marketing to a New Level.

This episode of Alma’s Marketing Minute series explores Instagram Stories and how you can use this social media tactic to reach more patients than ever before.

In this episode you’ll learn:

  • How Stories differ from Posts
  • How to stand out among beautiful content
  • How preparing less can mean publishing more
  • What makes a story irresistible
  • The one thing you must know and never forget about marketing
  • And more…

Click the VIEW WEBCAST button below and watch this episode now.

Instagram Stores - Alma Marketing Minute
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Six Ways You’re Sending Patients to Your Competition

Stop sending new patients to your competition.

This episode of Alma’s Marketing Minute series explores the six, most common ways that providers turn patients away and send them elsewhere.

In this episode you’ll learn:

  • The one thing patients expect every time and how to deliver it
  • How social media impacts patient acquisition
  • Your website’s true purpose and how to leverage it
  • The secrets of the WOW Factor
  • Telephone tactics that book patients
  • And more.

Click the VIEW WEBCAST button below and watch this episode now.

Watch Six Ways You
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Instagram for Aesthetic Providers, Part II

Instagram is here to stay. That’s a good thing for aesthetic providers. This Marketing Minute episode explores Instagram in greater detail and give you tips that you can implement immediately to increase your reach and earn more patients.

In this episode you’ll learn: 

  • Why Instagram is the platform of choice for today’s providers
  • When to post for highest results
  • A simple fix that makes your posts look fabulous
  • How hash tags expand your visibility
  • How to manage tagged posts like a pro
  • How to put Instagram Stories to work for you
  • When to use Highlights
  • The one “secret” about Instagram that you must know and never forget.

As a bonus, you can also download our free gift, a list of Instagram’s Most Popular Hashtags for aesthetic providers. Click VIEW WEBCAST below and watch this episode now.

Instagram Tips & Secrets
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Telephone Tactics for Increasing Revenues

If one of your competitors has a better phone presence than you, they probably have more patients than you do.

This is true because every phone call to your practice is a chance to WOW a future patient or deepen the relationships with an existing one.

This episode of Alma’s Marketing Minute series explores telephone skills that are essential for generating more consultations, booking more treatments, and helping more patients. By watching this episode you’ll learn:

  • What every team member must know about aesthetic patients and their calls
  • What to do before each and every phone call
  • The three C’s of phone etiquette
  • The four pillars of a stellar greeting (number four is often forgotten)
  • How to showcase your unique competitive advantages
  • Turn price shoppers into lifelong patients
  • What to say when you don’t have an answer
  • How to measure whether you’re phone skills are up to par

Watch this Marketing Minute today and you’ll have all the knowledge you need to master telephone skills and increase the number of patients you see each and every day

Telephone Training for Aesthetic Professionals
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