Marketing Minute2018-09-12T06:52:43+00:00

Marketing Guidance, Training and Support

Marketing your practice is an ongoing endeavor. The more you know about marketing, the more successful you can be.

That’s why Alma developed the Marketing Minute Webcasts.
Each Marketing Minute episode is designed with one goal in mind: helping you attract more patients. Marketing Minute topics range from digital (online marketing) to traditional, in-person strategies. Creative, timely and always cost-effective, the program helps you get the most out of your marketing initiatives.

Every Marketing Minute is available On Demand so that you can watch when it’s convenient for you. As a bonus, Alma Partners are able to request topics for future broadcasts.

If there’s a marketing skill
you’d like to learn, let us know.


Business of Beauty: Packaging and Marketing Aesthetic Treatments for Higher Patient Conversations

Developing a successful business includes recognizing common concerns among your patients and being prepared to offer them a complete solution for all of their treatment needs. Beyond owning the right equipment, you need a strategy for maximizing your investment. Erin Larson, ACLS, LE shares her insights from years of experience as an aesthetic educator on how to package and market treatments that will elevate results for your patients and your practice.

During this webinar we’ll discuss:

  • How to create the “complete” multi-solution package
  • How to convert patients into new treatments
  • How to effectively bundle multiple treatments for one indication
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Business of Beauty: Simple Marketing Strategies for Faster Returns on a New Treatment in Your Practice

Cindy Graf has spent over a decade advising hundreds of aesthetic practices on how to build strategic, executable marketing plans that lead to higher conversions for increased revenue. As a successful cosmetic practice owner and consultant, she’ll share her expertise on how to drive patient awareness to your practice faster, for higher returns.
In this webinar you’ll learn:
  • How to approach your current patients and why you should talk them first
  • Quick, cost-effective initiatives that increase engagement with patients
  • Promotional programs that motivate your patients…and your staff!
Watch Now

Five Things

Five Things EVERYONE on Your Team MUST Know About Marketing.

This Marketing Minute episode may surprise you and make your location more profitable. This short presentation covers the major components of your marketing mix that can never be forgotten.

In this episode you’ll learn:

  • Who really holds the keys to your marketing success (it’s not who you think)
  • What the business of aesthetic medicine is really about
  • How to make staff-training painless and more effective
  • What patients want more than a treatment and how to give it to every patient, every time
  • How to turn an unhappy patient into a supporter
  • The one marketing item that can explode your referral rate and word-of-mouth advertising
  • The common mistake that can ruin a marketing initiative before it gets off the ground
  • And more…

Click the View Webcast button below to watch it now:

Five Things Everyone on your Team MUST Know About Marketing graphic
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Telephone Tactics for Increasing Revenues

If one of your competitors has a better phone presence than you, they probably have more patients than you do.

This is true because every phone call to your practice is a chance to WOW a future patient or deepen the relationships with an existing one.

This episode of Alma’s Marketing Minute series explores telephone skills that are essential for generating more consultations, booking more treatments, and helping more patients. By watching this episode you’ll learn:

  • What every team member must know about aesthetic patients and their calls
  • What to do before each and every phone call
  • The three C’s of phone etiquette
  • The four pillars of a stellar greeting (number four is often forgotten)
  • How to showcase your unique competitive advantages
  • Turn price shoppers into lifelong patients
  • What to say when you don’t have an answer
  • How to measure whether you’re phone skills are up to par

Watch this Marketing Minute today and you’ll have all the knowledge you need to master telephone skills and increase the number of patients you see each and every day

Telephone Training for Aesthetic Professionals
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Patient Retention Strategies – Keep Them Coming Back

Implementing patient retention strategies can be the most cost effective marketing you ever do. Acquiring a new patient takes more money, time, and resources than retaining an existing patient. Of course, we still love earning new patients – we should! But our focus should always be on retention and keeping more patients coming back time after time.

In this episode on patient retention, you’ll see your practice through your patient’s eyes and learn easy to implement strategies to increase patient retention: 

  • The one simple truth about being the superstar provider in your area.
  • What today’s patients really want from their provider
  • How to envision the entire patient experience from their perspective
  • The personal touches that make a day in your office unforgettable
  • The one room most aesthetic businesses completely forget about

This episode gives you real insight on why – or why not – patients return. You’ll get more than a vague list of patient retention strategies. The tips and tactics are concrete, innovative, and based on real world business operations.

Watch this Marketing Minute today and you’ll have all the knowledge you need to start a patient retention strategy tomorrow. 

Patient Retention Graphic
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