About Sarah Harwerth-De Marco

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So far Sarah Harwerth-De Marco has created 13 blog entries.

Business of Beauty: Packaging and Marketing Aesthetic Treatments for Higher Patient Conversations

Developing a successful business includes recognizing common concerns among your patients and being prepared to offer them a complete solution for all of their treatment needs. Beyond owning the right equipment, you need a strategy for maximizing your investment. Erin Larson, ACLS, LE shares her insights from years of experience as an aesthetic educator on how to package and market treatments that will elevate results for your patients and your practice.

During this webinar we’ll discuss:

How to create the “complete” multi-solution package
How to convert patients into new treatments
How to effectively bundle multiple treatments for one indication

Business of Beauty: Packaging and Marketing Aesthetic Treatments for Higher Patient ConversationsSarah Harwerth-De Marco2020-12-15T14:57:59+00:00

Business of Beauty: Simple Marketing Strategies for Faster Returns on a New Treatment in Your Practice

Cindy Graf has spent over a decade advising hundreds of aesthetic practices on how to build strategic, executable marketing plans that lead to higher conversions for increased revenue. As a successful cosmetic practice owner and consultant, she’ll share her expertise on how to drive patient awareness to your practice faster, for higher returns.

In this webinar you’ll learn:

How to approach your current patients and why you should talk them first
Quick, cost-effective initiatives that increase engagement with patients
Promotional programs that motivate your patients…and your staff!

Business of Beauty: Simple Marketing Strategies for Faster Returns on a New Treatment in Your PracticeSarah Harwerth-De Marco2020-09-29T15:06:36+00:00

Transforming Skin Resurfacing with Fractional Plasma

When it comes to repairing and renewing aging skin, laser-based fractional skin resurfacing has been the treatment of choice for decades. While the results are rewarding, it can come at a price—days, if not weeks of downtime. Launched this year, Opus™ advances the field forward with a solution that addresses this pain point with a novel, new energy source—Plasma, with Opus Plasma™.

Join Jeffrey Hsu, MD, FAAD and Nina Desai, DO in this interactive virtual panel discussion as they share how they are customizing their treatments in ways never before possible from a single resurfacing workstation. Topics to include:

The evolution of skin resurfacing technologies
The scientific evidence that sets Opus Plasma apart
A wide range of clinical cases that make Opus their everyday aesthetic workstation

Don’t miss this opportunity to discover the versatility and value of Fractional Plasma with Opus Plasma.

Transforming Skin Resurfacing with Fractional PlasmaSarah Harwerth-De Marco2020-08-27T06:38:21+00:00

Integrating BeautiFill™ Across a Variety of Plastic Surgery Cases

Join plastic surgeons Barry DiBernardo, MD and Otto Placik, MD for an interactive virtual panel discussion reviewing the latest advancement in the fields of body contouring and fat transfer with BeautiFill, followed by an in-depth discussion on marketing strategies for adding autologous fat transfer into your practice with Randi Boyette, founder of Spark Medical Marketing. Topics to include:

The value of procedure efficiency and simplicity
The benefit of a 1470nm laser fiber in surgical cases
The impact of adipocyte viability on graft retention

Presenter(s): Barry DiBernardo, MD; Otto Placik, MD; Randi Boyette

Don’t miss this opportunity to explore the benefits of this gratifying procedure, made easy from start to finish with BeautiFill.

Integrating BeautiFill™ Across a Variety of Plastic Surgery CasesSarah Harwerth-De Marco2020-07-21T12:16:48+00:00

Business of Beauty: Utilizing Social Media for Lead Generation in Your Practice

Gathering new followers and likes on your pages is reassuring, but there’s no guarantee that your audience is genuinely interested in booking an appointment. Whether you are new or experienced with social media, keeping up with best practices is essential to make sure you’re getting the most out of your investment. Utilizing the right tactics and activities can help you tap into thousands of potential patients who are actively looking for the treatments you are offering.

In this webinar you’ll learn:

The basics – setting up social media for success in your practice
Best practices for posting and increasing engagement for higher conversions
The benefits of Instagram and Facebook Stories and how to use them

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Business of Beauty: Utilizing Social Media for Lead Generation in Your PracticeSarah Harwerth-De Marco2020-09-29T15:06:35+00:00

Multi-specialty Panel Discussion on Autologous Fat Transfer

Join leading physician experts across multiple disciplines as they share their past to present experiences with Autologous Fat Transfer (AFT). Learn about the ongoing clinical activities across the country, including preliminary data from the University of Pittsburgh, and results from real clinical cases using the industry’s first laser-assisted autologous fat transfer solution. Topics include:

The value of a closed-loop, laser-assisted fat transfer solution
Viability to retention on large to small fat transfer cases
Treatment versatility beyond fat transfer cases

Moderator: Barry DiBernardo, MD | Panelists: Otto Placik, MD; Jeffrey Hsu, MD, FAAD; Yaniris Avellanet, MD

Don’t miss this unique opportunity to discover why autologous fat transfer with BeautiFill™ is the next frontier in aesthetics.

Multi-specialty Panel Discussion on Autologous Fat TransferSarah Harwerth-De Marco2020-06-15T09:44:48+00:00

Business of Beauty: Practice Marketing & Essential Social Media Tactics

Like most aesthetic practices, you may be active on Facebook and Instagram, but are you actually generating any new business? Gathering new followers and likes on your pages is reassuring, but it doesn’t lead to substantial revenue. Whether you’re new or experienced with social media, keeping up with best practices is essential to make sure you’re getting the most out of your investment. Utilizing the right tactics and activities can help you tap into thousands of potential patients who are actively looking for the treatments you are offering.

In this webinar you’ll learn:

When hashtags matter – how and when to use them effectively
The importance of tagging and its impact on patient engagement
How to generate leads and grow practice revenue with campaigns

Business of Beauty: Practice Marketing & Essential Social Media TacticsSarah Harwerth-De Marco2020-04-27T11:59:04+00:00

Business of Beauty: How I Transitioned from a Medical to an Aesthetic Medical Practice

Amber Bocknek, MD, initially considered Alma devices during her quest for the most innovative technology among aesthetic devices. What started as a conversation about product innovation and aesthetic market trends quickly evolved into a simple, executable plan that would allow her to reinvent her practice as a successful Business of Beauty. Topics to include:

Finding the device that meets the needs of your practice
Marketing programs that motivate patients
Results that attract new business

Picking the perfect device is only the first step. Having an action plan with marketing and service support behind you is what leads to success.

Business of Beauty: How I Transitioned from a Medical to an Aesthetic Medical PracticeSarah Harwerth-De Marco2020-04-27T11:59:33+00:00

Alma Introduces the Industry’s First Fractional Plasma RF Technology

Buffalo Grove, Illinois – (Feb. 12, 2019) – Alma, Inc., announces the North American release of Opus™, a new modern aesthetic platform featuring the company’s proprietary high-frequency unipolar radio-frequency technology, Opus Plasma™. As the first-of-its-kind fractional plasma technology, Opus Plasma represents a new chapter for energy-based devices, addressing global or localized textural and skin quality concerns often corrected with conventional fractional resurfacing lasers in the past.

Opus Plasma is the first fractional plasma technology to enter the fractional resurfacing category. “Fractional plasma will change how we think about resurfacing. If full-field CO2 technology was resurfacing 1.0, and fractional technology was resurfacing 2.0, fractional plasma technology is resurfacing 3.0,” said Jeffrey Hsu, M.D., FAAD, a board-certified dermatologist at Oak Dermatology in the Greater Chicago Area. “I can produce results to match the most aggressive CO2 laser or the gentlest laser peel in a fraction of the procedure time and much less patient downtime. The results we’re seeing with Opus Plasma are quite impressive, even after just one treatment.”

Operating at a high frequency of over 40MHz, the metal pins on the Opus Plasma tips are super-charged with high-RF voltage. When in close proximity of the skin, the RF-charged pins react to atmospheric pressure in the air, creating plasma that in turn, creates the microthermal zones of fractional injuries. The plasma intensity can be adjusted based on the desired ablation effect, which further expands the versatility of the technology – a light, moderate or aggressive resurfacing result can be achieved based on the desired outcome and patient skin type.

“The release of Opus with Opus Plasma meets our commitment to position our proprietary innovations at the forefront,” says Avi Farbstein, CEO of Alma, North America. “Thanks to our team overseas, the clinical benefits of Microplasma RF have been thoughtfully studied for years. We believe the market is ready and the timing is right to take this novel innovation mainstream as a mainstay skin resurfacing solution for our customers.”

Attendees at the 2020 American Academy of Dermatology conference can experience the benefits of Opus with Opus Plasma at Alma’s Booth #3717.

ABOUT ALMA LASERS
Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets. For more information visit the company’s website: http://www.almalasers.com/us/.

Alma Introduces the Industry’s First Fractional Plasma RF TechnologySarah Harwerth-De Marco2020-01-28T06:17:33+00:00

A Novel Approach to Fat Harvest and Revolumization

Autologous fat transfer (AFT), once associated as the adjunct procedure to liposuction and traditionally performed in an OR setting, takes on a transformative new direction as a standalone, office-based procedure for aesthetic physicians to quickly adopt and implement into their practice. Join dermatologist Gary Goldenberg, MD, FAAD as he shares his insights for investing in a turn-key fat transfer system and his personal journey since integrating AFT into his practice.

Topics to include:

The benefits and value of adding AFT to his armamentarium
Addressing the fears/concerns in investing in a new procedure
The time it took to transition from smaller to much larger cases

Don’t miss this opportunity to explore the benefits of this gratifying procedure, made easy from start to finish with BeautiFill.

A Novel Approach to Fat Harvest and RevolumizationSarah Harwerth-De Marco2020-04-23T14:53:34+00:00

Alma Lasers to Debut BeautiFill™ Fat Transfer System

BeautiFill is the first laser-based system to optimize the autologous fat transfer process

Buffalo Grove, Illinois – (Feb. 12, 2019) – Alma Lasers, Inc. announces the North American debut of BeautiFill, the first laser-based system designed to optimize the process, time and quality of autologous fat transfer for complete aesthetic contouring. BeautiFill combines laser, suction and fat processing into one simple step, allowing physicians to quickly harvest and process high-quality fat for immediate reimplantation to address volume loss. The debut will take place at the Annual Meeting of the American Academy of Dermatology on March 1 – 5, 2019, in Washington, D.C.

Introducing BeautiFill
Autologous fat transfer is the next frontier in aesthetic medicine. “Losing volume is a natural part of the aging process, but the options to satisfy larger quantities of volume loss have been limited and cost-prohibitive for patients,” said Daniel Friedmann, M.D., FAAD, a board-certified dermatologist at Westlake Dermatology & Cosmetic Surgery in Austin, TX. “BeautiFill is more than just a complete system for autologous fat transfer, it’s a comprehensive solution. With BeautiFill we now can achieve consistency in high fat viability, and together with Alma’s investment in training, providers can expect to maximize the longevity of their fat transfer results.”

One of the novel features of BeautiFill is its proprietary conical tip laser fiber encased in a protective glass sheath. This design diffuses the power density to protect the adipose and further allows the energy to be distributed in a 360-degree radius for efficient detachment of fat for simultaneous aspiration. In a controlled study, the adipose tissue from BeautiFill consistently achieved high fat cell viability in the high 90s and 40% more injectable fat over mechanical liposuction.

“The launch of BeautiFill addresses two demands in our market — an alternative method to achieve fat reduction for body contouring and an all-in-one solution for fat transfer,” says Avi Farbstein, CEO of Alma Lasers, North America. “BeautiFill offers physicians the opportunity to be on the cutting edge of aesthetic medicine and for some, a new procedure and revenue stream for their practice.”

Attendees at the 2019 American Academy of Dermatology conference can experience the benefits of BeautiFill at Alma Lasers’ Booth #2009.

Alma Lasers to Debut BeautiFill™ Fat Transfer SystemSarah Harwerth-De Marco2020-01-27T11:21:26+00:00

Alma Lasers Inc. Introduces the First and Only Laser Hair Removal* Platform to Offer Three Wavelengths.

**Alma Lasers Inc. Introduces the First and Only Laser Hair Removal* Platform to Offer Three Wavelengths.**

Alma’s popular Soprano ICE™ platform now incorporates Nd: YAG, creating the only hair removal platform to offer 810nm, 755nm, and 1064nm technologies.

Buffalo Grove, Illinois – (June 6, 2017) – Alma Lasers, a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets, announced today the launch of 1064 Nd: YAG capabilities on its Soprano ICE platform, creating the first and only hair removal platform to offer all three of the most trusted and reliable wavelengths.

Alma Lasers leads the industry in hair removal technology. The company introduced IN-Motion™ to the hair removal market, giving providers the ability to offer extremely comfortable hair removal with 810 Diode technology. IN-Motion works by gradually heating the dermis to a temperature that effectively damages the hair follicle and minimizes regrowth. The treatment is superior to older technologies that simply blast the follicle with as much laser-heat as possible.

Alma added Alexandrite technology to its Soprano ICE platform in 2014. The addition helped providers address the toughest hair removal cases and deliver exceptional results while maintaining unprecedented levels of comfort for patients.

Now, with the addition of Nd: YAG technology, providers can use the 1064 wavelength to help even more people address unwanted body hair. The 1064nm Nd: YAG wavelength is characterized by lower absorption making it an ideal wavelength for darker skin types. In addition, this module can also be used for the treatment of Pseudo Folliculitis Barbae (PFB).The advantages that Alma’s famous for remain in place; exceptionally comfortable treatment, no consumables, and unlimited pulses.

For industry professionals, this signals a new era in hair removal.

For the first time, providers will have the ability to select one of three, optimal wavelengths for hair removal. This innovation puts 810 Diode, Alexandrite 755, and Nd: YAG 1064 at the operator’s fingertips. By evaluating the patient’s skin type and hair, the provider can completely customize treatment utilizing the proper technology or combination of technologies to achieve optimal results.

“Soprano ICE is already legendary,” says Avi Farbstein, CEO of Alma Lasers North America. “The device has seven years of clinically proven effectiveness, is FDA cleared for skin types I-VI, including tanned skin. Providers have the advantages of pre-set parameters and a light, ergonomic applicator. Most of all, they are able to offer extremely comfortable hair removal with maximized results and minimal risk of adverse side effects. The addition of 1064 YAG capabilities makes it even better.”

Alma invites industry professional to learn more about Soprano ICE and, as a bonus, to download their free e-book, “Ten Ways to Maximize Hair Removal Revenues.” The e-book has been published in multiple languages around the world. It’s available for a limited time here https://www.almalasers.com/us/ten-ways/.

About Alma Lasers
Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets. We enable practitioners to offer safe and effective procedures while allowing patients to benefit from state-of-the-art, clinically proven technologies and treatments. For more information visit www.almalasers.com/us or email Kevin Mendell, Strategic Director of Marketing, at [email protected].

*Permanent reduction in hair regrowth defined as a long term, stable reduction in the number of hairs re-growing when measured at 6, 9 and 12 months after the completion of a treatment regime.

Alma Lasers Inc. Introduces the First and Only Laser Hair Removal* Platform to Offer Three Wavelengths.Sarah Harwerth-De Marco2018-09-12T06:52:44+00:00

Dr. Michael Gold on ClearLift™

Dr. Michael Gold, renowned authority on aesthetic laser technology, explores ClearLift™, a new alternative to traditional skin resurfacing.

Dr. Gold begins this webinar with an overview of Alma’s flagship technology. He covers:

Advanced Q-Switch capabilities
Clinical protocols
The advantages of versatility
Controlling depth of penetration
Achieving superior results
Eliminating costly disposables

And more.

Dr. Michael Gold on ClearLift™Sarah Harwerth-De Marco2020-04-23T08:20:31+00:00