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So far lake has created 21 blog entries.

Integrating Autologous Fat Transfer

The value of offering a natural alternative to synthetic materials could be endless, but how and where do you begin? Join dermatologist Jeffrey Hsu, MD, FAAD as he shares the beautiful opportunity with fat transfer and overcoming the initial hesitations. Topics to include:

  • The value of autologous fat transfer
  • Historical limitations and hesitations in adoption
  • The difference a one-step fat transfer process can make
2019-04-15T18:39:16+00:00April 13th, 2019|

Direct Mail

Direct Mail in the Age of Instagram

Given the amazing times we live in, we may be tempted to focus all of our marketing efforts in the digital realm. However, we shouldn’t discount traditional tactics such as direct mail. This Marketing Minute episode explores how direct mail can help you increase your bottom line and treat more patients.

In this episode you’ll learn:

  • The top two objectives of any direct mail campaign
  • Direct mail’s advantages over other tactics
  • Measuring ROI on any direct mail initiative
  • Implementing a re-engagement program
  • Strengthening your patient retention effort
  • Using direct mail for patient acquisition without breaking the bank
  • And more…

Click the View Webcast Button to Watch it Now

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2018-11-02T20:40:46+00:00October 30th, 2018|

Five Things

Five Things EVERYONE on Your Team MUST Know About Marketing.

This Marketing Minute episode may surprise you and make your location more profitable. This short presentation covers the major components of your marketing mix that can never be forgotten.

In this episode you’ll learn:

  • Who really holds the keys to your marketing success (it’s not who you think)
  • What the business of aesthetic medicine is really about
  • How to make staff-training painless and more effective
  • What patients want more than a treatment and how to give it to every patient, every time
  • How to turn an unhappy patient into a supporter
  • The one marketing item that can explode your referral rate and word-of-mouth advertising
  • The common mistake that can ruin a marketing initiative before it gets off the ground
  • And more…

Click the View Webcast button below to watch it now:

Five Things Everyone on your Team MUST Know About Marketing graphic
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2018-09-12T16:54:38+00:00September 6th, 2018|

Instagram Stories and New Patients

Take Your Instagram Marketing to a New Level.

This episode of Alma’s Marketing Minute series explores Instagram Stories and how you can use this social media tactic to reach more patients than ever before.

In this episode you’ll learn:

  • How Stories differ from Posts
  • How to stand out among beautiful content
  • How preparing less can mean publishing more
  • What makes a story irresistible
  • The one thing you must know and never forget about marketing
  • And more…

Click the VIEW WEBCAST button below and watch this episode now.

Instagram Stores - Alma Marketing Minute
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2018-09-12T06:52:43+00:00July 24th, 2018|

Six Ways You’re Sending Patients to Your Competition

Stop sending new patients to your competition.

This episode of Alma’s Marketing Minute series explores the six, most common ways that providers turn patients away and send them elsewhere.

In this episode you’ll learn:

  • The one thing patients expect every time and how to deliver it
  • How social media impacts patient acquisition
  • Your website’s true purpose and how to leverage it
  • The secrets of the WOW Factor
  • Telephone tactics that book patients
  • And more.

Click the VIEW WEBCAST button below and watch this episode now.

Watch Six Ways You
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2018-09-12T06:52:43+00:00June 5th, 2018|

Instagram for Aesthetic Providers, Part II

Instagram is here to stay. That’s a good thing for aesthetic providers. This Marketing Minute episode explores Instagram in greater detail and give you tips that you can implement immediately to increase your reach and earn more patients.

In this episode you’ll learn: 

  • Why Instagram is the platform of choice for today’s providers
  • When to post for highest results
  • A simple fix that makes your posts look fabulous
  • How hash tags expand your visibility
  • How to manage tagged posts like a pro
  • How to put Instagram Stories to work for you
  • When to use Highlights
  • The one “secret” about Instagram that you must know and never forget.

As a bonus, you can also download our free gift, a list of Instagram’s Most Popular Hashtags for aesthetic providers. Click VIEW WEBCAST below and watch this episode now.

Instagram Tips & Secrets
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2018-09-12T06:52:44+00:00May 4th, 2018|

Alma Lasers North America announces ACCELERATE-Aesthetic Experts Summits

Alma Lasers North America announces ACCELERATE-Aesthetic Experts Summits, a must-attend series of live workshops for aesthetic professionals.

Alma’s ACCELERATE Seminars brings expert clinicians and industry marketers together in a live setting that promises aesthetic professionals a unique experience full of insider knowledge, revenue generating tactics, and the latest social media trends and tactics in the industry.

Buffalo Grove, Illinois – (February 2, 2018) – Alma Lasers, a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets, announced today the launch of ACCELERATE, a new kind of seminar experience for aesthetic professionals.

Alma Lasers changed the industry paradigm with its flagship Harmony Family of multi-platform lasers with no consumables. The company then revolutionized laser hair removal with its Soprano Family of lasers, giving the world the first platform with three wavelengths and designed to maximize patient outcomes without sacrificing efficacy. Additionally, Alma is renowned for the popular brands; FemiLift, ClearLift, and vShape Ultra with JuVaShape Technology. Now, Alma Lasers is changing the way aesthetic professionals think about live events.

Kevin Mendell, the company’s Strategic Marketing Director, says, “Our emphasis is not on the devices, but on what the devices can do for a provider’s business in terms of patient care and excellence. We’re giving our attendees the opportunity to learn from a seasoned pro that’s at the top of his game. This kind of presentation demonstrates the competitive advantages of our product line from a real world perspective. Our marketing speakers then show how the advantages are aligned with the most powerful practice-to-patient marketing messages. To make the event even more exciting, we have added a Social Media Accelerator component to help practices maximize patient acquisition through popular social platforms like Instagram and Facebook.”

Alma’s first ACCELERATE events are scheduled for Chicago, Atlanta, Newport Beach, and New York City. World renowned clinicians and seasoned professionals are at the podium of each show. The marketing segment includes ROI, social media, and insider secrets that only top performing locations know – until now.

Seating for all ACCELERATE events is available on a first-come, first-serve basis. Seating is limited and reservations are required. For more information, visit the company’s website at almalsers.com/us.

ABOUT ALMA LASERS

Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets. We enable practitioners to offer safe and effective procedures while allowing patients to benefit from state-of the-art, clinically proven technologies and treatments. For more information visit the company’s website https://www.almalasers.com/us or contact Lake Lopez by email at [email protected].

2018-09-12T06:52:44+00:00February 9th, 2018|

Dr. Gold on Soprano ICE

What is the most effective wavelength for laser hair removal?

Since its invention, experts have asked the question and argued about the answer. Even today, after years of innovation, the debate continues. But most providers agree that three wavelengths are the most accepted for effective laser hair removal:

  • 810 nm
  • 755 nm
  • 1064 nm

The 810 diode wavelength earned its gold standard status for a number of reasons; reliability, range of suitable patients, efficacy, and solid safety record. Yet the 755 and 1064 wavelength had advantages that earned practitioner’s loyalty. Now, Alma’s Soprano ICE puts all three wavelengths in reach from one platform.

Soprano ICE – The Only Device Available with All Three Wavelengths

In this webinar, internationally acclaimed dermatologist and researcher, Dr. Michael Gold, shares his experience with utilizing all three wavelengths and other advantages of Alma’s Soprano ICE.

Dr. Gold explores:

  • Maximizing treatment results
  • Maximizing patient comfort via IN-Motion™ and advancement in cooling
  • The benefits of reducing treatment times
  • The 810 wavelength history and key advantages
  • The 755 wavelengths with skin types III and IV
  • Serious problems with 755 technology that Alma’s Soprano ICE resolved
  • The 1064 wavelength and darker skin types
  • Working with Alma’s tapered tip for hard to reach, smaller areas

All providers want to give patients the best experience and results that they can. Doing so requires technology that can treat the widest range of patients and hair types while increasing comfort and giving the patient a superior experience.

Click below to watch this webinar today.

BONUS – “Ten Ways to Maximize Hair Removal Revenues”

While watching this webinar, you may also download our e-book, “Ten Ways to Maximize Hair Removal Revenues using Soprano ICE.”

This publication contains:

  • Which hair removal patient segment is largely neglected even though they’re ready to visit you right now
  • The missing cornerstone of most marketing strategies
  • What your website must do for your practice twenty-four-seven
  • How to amplify word-of-mouth advertising
  • How to build a one-on-one relationship with prospective patients that ensures they choose you to be their provider
  • And more…

Click below to watch the webinar and download the e-book today.

View webcast on the most effective hair removal wavelengths
Dr. Michael Gold
Ten Ways to Maximize Hair Removal Revenues
2019-04-08T19:40:47+00:00February 6th, 2018|

Telephone Tactics for Increasing Revenues

If one of your competitors has a better phone presence than you, they probably have more patients than you do.

This is true because every phone call to your practice is a chance to WOW a future patient or deepen the relationships with an existing one.

This episode of Alma’s Marketing Minute series explores telephone skills that are essential for generating more consultations, booking more treatments, and helping more patients. By watching this episode you’ll learn:

  • What every team member must know about aesthetic patients and their calls
  • What to do before each and every phone call
  • The three C’s of phone etiquette
  • The four pillars of a stellar greeting (number four is often forgotten)
  • How to showcase your unique competitive advantages
  • Turn price shoppers into lifelong patients
  • What to say when you don’t have an answer
  • How to measure whether you’re phone skills are up to par

Watch this Marketing Minute today and you’ll have all the knowledge you need to master telephone skills and increase the number of patients you see each and every day

Telephone Training for Aesthetic Professionals
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2018-09-12T06:52:44+00:00October 30th, 2017|

Patient Retention Strategies – Keep Them Coming Back

Implementing patient retention strategies can be the most cost effective marketing you ever do. Acquiring a new patient takes more money, time, and resources than retaining an existing patient. Of course, we still love earning new patients – we should! But our focus should always be on retention and keeping more patients coming back time after time.

In this episode on patient retention, you’ll see your practice through your patient’s eyes and learn easy to implement strategies to increase patient retention: 

  • The one simple truth about being the superstar provider in your area.
  • What today’s patients really want from their provider
  • How to envision the entire patient experience from their perspective
  • The personal touches that make a day in your office unforgettable
  • The one room most aesthetic businesses completely forget about

This episode gives you real insight on why – or why not – patients return. You’ll get more than a vague list of patient retention strategies. The tips and tactics are concrete, innovative, and based on real world business operations.

Watch this Marketing Minute today and you’ll have all the knowledge you need to start a patient retention strategy tomorrow. 

Patient Retention Graphic
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2018-09-12T06:52:44+00:00August 22nd, 2017|

Instagram for Aesthetic Providers

Instagram is too popular to be ignored. This Marketing Minute episode will help you utilize Instagram as a marketing tool that attracts new patients. When done right, Instagram can be your digital business card, too.

In this episode you’ll learn: 

  • How to get started quickly
  • How to earn a valuable following
  • How to find followers in your area and increase patient traffic
  • What people really want from their provider
  • What single trait sets you ahead of your competition

As a bonus, you can also download our free gift, a list of Instagram’s Most Popular Hashtags for aesthetic providers.

Instagram Graphic
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2018-09-12T06:52:44+00:00July 26th, 2017|

Video Marketing

Many people prefer to watch the internet rather than read it. This Marketing Minute shares how you can employ video to seize the opportunity, attract new patients, and increase your revenues.

In this episode you’ll learn: 

  • What video site is used like a search engine
  • The right way to measure a video’s effectiveness
  • How video can increase your website traffic and email subscribers
  • What you need to get started
  • What people really want when they watch your videos
  • How to stand out from everyone else

This episode also contains Ten Video Campaigns that you can implement immediately. Don’t delay – watch this Marketing Minute before your competition does.

Video Marketing Image
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2018-09-12T06:52:44+00:00July 7th, 2017|

A New Era for Tattoo Removal Lasers

The all NEW, FDA cleared ALMA-Q signals the arrival of a new era for tattoo removal lasers.

The ALMA-Q  features a Q-switched, Long Pulsed, and double pulse mode on a single dedicated platform, giving providers unmatched power and versatility when  treating  a wide range of aesthetic dermal indications including tattoo removal.

Buffalo Grove, Illinois – (July 4, 2017) – Alma Lasers, a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets, announced today the launch of ALMA-Q, the most powerful, triple mode Nd:YAG laser treatment solution available for laser tattoo removal and other dermal indications.

Alma Lasers, known for innovative multi-platform systems such as Harmony XL PRO, Soprano  ICE, FemiLift and vShape Ultra, is proud to add the ALMA-Q to its already diverse portfolio of powerful aesthetic and surgical technologies.

With the tattoo removal industry growing at an unprecedented rate, ALMA-Q provides a one-of-a-kind, high power tattoo removal laser solution that can deliver enough energy within the absorption spectrum to treat a wide range of colors. The high powered Q-switched 1064 nm laser is ideal for treating darker tattoo ink colors while the 532 nm wavelength is effective for treating the majority of brighter, tattoo ink colors.

In addition to laser tattoo removal, the ALMA-Q can be used to treat pigmented and vascular lesions. The high power Q-switched Nd: YAG 1064 laser is effective for treating deep benign pigmented lesions. Likewise, the Long Pulsed 1064 nm laser can effectively treat deep benign vascular lesions.

For tattoo removal professionals, the high powered Q-switch laser is the most effective method for removing natural or artificial pigmentation while minimizing the risk of damage to the surrounding tissue. ALMA-Q’s capabilities further extend the potency of the Q-switched laser opening the door to additional treatment possibilities. As an added benefit, ALMA-Q offers energy delivery in both single and double pulse modes available in 1064 nm and 532 nm wavelengths.

“ALMA-Q is the most powerful triple mode Nd:YAG laser treatment solution available today,” says Avi Farbstein, CEO of Alma Lasers North America. “The triple mode ALMA-Q Nd:YAG laser solution features precise therapeutic treatments, offering 532nm and 1064nm Q-switched laser wavelengths, as well as the Long-Pulsed Nd:YAG laser, within a single platform.  It is extremely powerful for tattoo removal and pigment removal treatments.”

Alma invites industry professionals to learn more about ALMA-Q at THE Aesthetics Show in Las Vegas, July 6-9, 2017. Alma lasers will be exhibiting in booth #331. In addition, leading Key Opinion Leaders will be presenting information about Alma Lasers technologies throughout the conference.  A schedule of Alma Lasers events can be found at here.

About Alma Lasers

Alma Lasers is a global innovator of laser, light-based, radiofrequency and ultrasound solutions for the aesthetic and surgical markets. We enable practitioners to offer safe and effective procedures while allowing patients to benefit from state-of-the-art, clinically proven technologies and treatments.

2018-09-12T06:52:45+00:00July 4th, 2017|

Social Media 101

This Marketing Minute shows you how to create a social media presence that actually drives patients to your consultation room.

In this episode you’ll learn: 

  • How social media can lower the cost of patient acquisition
  • Where to get the tools you need to get started fast
  • Which social media site to concentrate on first
  • How using memes can increase your reach
  • What to post
  • When to post it
  • And more

What this episode today and take your social media to a new level.

Social Media 101 image
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2018-09-12T06:52:45+00:00June 7th, 2017|

Mother’s Day

Create a Mother’s Day Promotion that makes Mom Proud.

In this episode you’ll learn:

  • The easy steps to creating a promotion
  • How your promotion can help you sell more packages
  • How to spread the word using Facebook, Twitter, and Instagram

As a bonus, Alma is providing you with a free set of social media memes so that you can start your promotion immediately.

Watch this episode today. 

Mother and Daughter
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2018-09-12T06:52:45+00:00May 2nd, 2017|

Facebook Live

Ten Ways to WIN Patients Using Facebook Live

In this episode you’ll learn: 

  • How live video is changing social media and why Facebook is the place to use it
  • What your Facebook audience wants from you
  • Ten Facebook Live ideas that you can use over and and over
  • Plus, a downloadable, one page guide to Facebook Live

Watch this episode before your competitor does.

Facebook Live Graphic
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2018-09-12T06:52:45+00:00March 17th, 2017|

Ten Tactics

The Top Ten Marketing Tactics Every Provider Must Implement Now

In this episode you’ll learn:

  • What a WOW Plan is and how to create it
  • How patient find your practice and why they’ll remember you
  • What makes you stand out from the competition
  • How to build excitement and drive momentum

and much more.

Ten Marketing Tactics Image
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2018-09-12T06:52:45+00:00March 6th, 2017|

Building a New Website

Building a new website can be a daunting task. This Marketing Minute episode explores what you need to know before you get started.

The webcast includes: 

  • How to think of your site with its objectives in mind
  • Choosing a domain name
  • The right place to build your new site
  • Essential pages and components
  • What to know about hosting

And much more.

New Website Graphic
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2018-09-12T06:52:45+00:00February 13th, 2017|

Dr. Amber Bocknek on vShape Ultra

Dr. Amber Bocknek shares her experience with vShape Ultra.

The vShape Ultra, heralded as the multi platform device of the future, integrates multiple technologies:

  • Ultrasound
  • Focused Radiofrequency (RF)
  • Microablative RF needling

The innovative combination of proprietary technologies helps providers deliver effective, highly personalized treatments for natural and long lasting results. This webinar is available on demand. 

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2018-09-12T06:52:45+00:00November 3rd, 2016|

Dr. Candace Thornton Spann on vShape & JuVaShape

In this webinar, Dr. Candace Thornton Spann explains how the the revolutionary vShape technology is setting new standards for RF efficacy and patient satisfaction, helping Dr. Spann achieve exponential growth.

Also included: Kevin Mendell, industry renowned Practice Consultant covers Best Marketing Practices for Success with JuVaShape.

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2018-09-12T06:52:47+00:00September 11th, 2013|

Dr. Wm. Stephen Martin on DYE-VL

Now all you need is a small band of light to reach maximum potential.

Alma Lasers raised the bar with the introduction of the DYE-VL module. The world’s first narrow band pulsed-light technology with the ability to deliver results similar to high cost pulsed dye lasers with the versatility, reliability, and efficacy of pulsed light.

In this presentation, Dr. Wm. Stephen Martin shares his clinical expertise, protocols, and personal experience treating a wide range of pigment and vascular conditions using this revolutionary technology from Alma Lasers. This webinar is available on demand. 

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2018-09-12T06:52:47+00:00March 28th, 2013|
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