Alma Lasers Privacy Notice

Last updated: May 2025

 

About this Privacy Notice

You deserve to be aware of how your personal data is used. This Privacy Notice is meant to give you information about what personal data we collect about you, how we use it, why we use it, and how you control the data processing.

 

Table of Contents

  1. The Basics
  2. Personal Data We Collect, How We Use it, and Why
  3. Our Marketing Activities
  4. Sharing the Personal Data We Collect
  5. International Transfers
  6. Security
  7. Your Rights – How to Control Our Use of Your Personal Data
  8. Data Retention
  9. Cookies and Similar Technologies
  10. Third-Party Services
  11. Children
  12. Changes to the Privacy Notice

 

  1. The Basics

 

  • Who We Are
    • Alma Lasers Ltd. (“Alma Lasers“, “we“, “our” or “us“) offers laser, light-based, radiofrequency, plasma, and ultrasound solutions for the aesthetic and surgical markets. Our offices are located at Halamish 14, Caesarea, Israel, and our registration number is 512836172.
    • If you have questions about our company or your privacy, or want to exercise your rights, you can contact us at [email protected].

 

  • Our Role: Controller. Certain data protection laws, including the laws in the EU, differentiate between a party that determines why and how personal data is processed (called a “controller”) and a party that processes personal data solely on the controller’s behalf and according to the controller’s instructions (called a “processor”). Alma Lasers is the controller in respect of the processing described in this Privacy Notice.
  • Definitions and Recommendations

 

  • When we refer to “services“, we mean the content and features available on our website, including information about the company and its products, registration for company events, and job applications.

 

  • When we refer to “personal data“, we mean information that is defined as personal data under law. This includes information that identifies you directly or indirectly, including unique identifiers like IP addresses or cookie IDs.

 

  • When we refer to “you“, we mean a visitor to our website.

 

  • A Note on Legal Bases. Certain jurisdictions only allow the processing of personal data where a legal basis has been established. Under the EU’s General Data Protection Regulation (“GDPR”), the possible legal bases include: your consent, the processing is necessary to perform a contract with you, the processing is necessary to fulfill our legal obligations, or a company has a legitimate business interest to process your personal data. We only collect and process data where we have established a legal basis. Below you can find more details about specific legal bases.
  1. Personal Data We Collect, How We Use It, and Why. Below is a description of the types of personal data we collect, how we use it, and the reason why we consider each use lawful. You have no legal obligation to provide us with personal data, but if you don’t provide us with certain information, we may not be able to provide you with the associated services. When you visit our site, we may collect the following types of data about you.

 

  • Contact Form Information – When you send us a message through the contact form on our site, we collect any data you provide, such as your full name, email address, phone number, country, company, medical specialty, city, the relevant product, and the content of your message.

 

How We Use this Data: To respond to your message and to provide you with informational newsletters about our products and services and provide you with promotional materials if you have requested to receive them.

 

Legal Basis: We process this personal data based on the performance of a contract with you. Processing your Personal Data to share our newsletters/promotional materials is based on your consent. You may withdraw your consent at any time by emailing us at [email protected].

 

  • Activity and System Data (including Cookies) – When you visit our site, we automatically collect data about your computer or mobile device, including personal data such as your IP address, device ID, browsing history (e.g. the other sites you’ve visited before ours), and your activity on our site (e.g. what pages you visited, for how long, and what links you clicked on). For more information about the cookies we use and how to adjust your preferences, see the Cookies and Similar Technologies section below. When you send us a message through the contact form on our site, we automatically collect technical data about you, such as your IP address, using a leads generation software.

 

How We Use this Data: We mainly use this data to generate aggregated analytics data about the use of our site so we can maintain and improve the site and develop new products or services. Some cookies may be used to provide you with advertising for our products and services, based on your preferences and interests. One of the tools we use to collect and analyze this data is “Google Analytics”. For more information about how Google collects information and how you can control such use, see: www.google.com/policies/privacy/partners/.

 

Legal Basis: When we process Personal Data collected from strictly necessary cookies, we do so on the basis of performance of a contract with you. When we process Personal Data collected from cookies which are not necessary, we do so on the basis of your consent.

 

  • Geo-Location – If you consent, we collect your (geo)location when you use our site.

 

How We Use this Data: We use your location to provide you with location-based services, such as the Find a Clinic feature on our site.

 

Legal Basis: We process your location based on your consent. You may withdraw your consent at any point by changing your device settings.

 

  • Event Participants – From time to time, we hold special events in which we may invite you to participate. If you attend one of our events, we may collect the following Personal Data from you:

 

  • Registration Data – When you register for and participate in an event, we collect your name, contact details, professional details, credentials and any other information we may request.

 

How we use this data: We use this data to register you for and allow you to participate in the event and for logistical purposes, such as to help us plan the event, as well as to contact you with reminders and updates about the event and to ask for your feedback regarding the event so that we may improve future events or our services. If you consent, we may also send you marketing information about future events and other updates.

 

Legal Basis: When we process this personal data to register you for and allow your participation in the event, we do so on the basis of performance of a contract with you. When we process this personal data to improve our events and services, we do so based on our legitimate interest to grow and improve our business and services. When we process this personal data to send you marketing information, we do so based on your consent. You may withdraw your consent at any time by contacting us at [email protected].

 

  • Event Pictures – We may hire photographers to cover certain events. Event participants may be photographed directly or may appear in the background of event photos.

 

How we use this data: We may post event pictures, including on social media, to notify or update the public that the event took place. We may tag individuals in specific photos. We may also use the photos in other marketing materials.

 

Legal Basis: When we collect event pictures, we do so on the basis of our legitimate interest to market future events and our services.

 

  • Job Applications – If you apply for a job with us, we collect the information you provide as part of your application and during the course of the application process. This may include your name, email address, phone number and resume, and, if you choose to share that with us, LinkedIn profile URL, cover letter, portfolio and a personal note.

 

How We Use this Data: We use this data to process your job application, including using your contact details to contact you for scheduling purposes and to provide you with updates. We also use this data to manage our recruitment campaigns, as well as to analyze their results and improve future campaigns.

 

Legal Basis: When we use this data to process your job application, we do so based on performance of a contract with you or in order to take steps at your request prior to entering into a contract. When we use this data to manage our current campaigns and improve future campaigns, we process your application data based on our legitimate interest to attract and assess candidates for employment.

 

  • Contests – If you are a healthcare practitioner that uses our products and/or services, you may be eligible to register for certain contests that we organize from time to time as part of our marketing efforts. If you choose to participate in the contest, we collect the personal data that you provide to us: (i) when registering for a contest, like your social media platform user name, profile page and email, and (ii) when participating in the contest, such the content on your social media pages – photos or videos of you using or administering certain Alma products and/or services. If you win the contest, we will collect additional data such as your full name, ID number, date of birth, residence address, receipt of your purchase of our product(s), comments from your social media accounts and phone number.

 

How We Use this Data: We use your registration information, participation data and data provided following winning, to register you for and administer the applicable contest and provide awards. We also use the personal data you provide while participating in the contest for our marketing purposes, including reposting on social media or other marketing platforms/materials and/or incorporate into any marketing material.

 

Legal Basis: When we process your registration information, we do so on the basis of performance of a contract with you, mainly the terms and conditions of the applicable contest.

 

  • Visitors to Our Social Media Pages

 

  • Visitors’ Interactions – When you engage with our social media outlets, such as when you post on our Facebook, Instagram, LinkedIn, YouTube or TikTok page, like, share, comment or repost our posts, answer surveys, or similar activities, we collect the personal data you provide, such as the content of your post and the information available to us through your profile or account. The social media companies we use may also provide us with aggregate and analytical information about activity relating to us.

 

How we use this data: We may use this information to engage with you or respond to your posts and comments and to analyze the effectiveness of our social media efforts and to improve how we manage them, and for marketing purposes.

 

Legal Basis: When we process your personal data to engage with you or respond to your posts and comments and to, we do so on the basis of our legitimate interest to maintain customer relations and brand strength. When we process your personal data to improve our social media outlets or for marketing purposes, we do so based on our legitimate interest to effectively market our products and services, improve our services.

 

 

 

  1. Our Marketing Activities. As described above, we may use personal data we collect for advertising and marketing purposes. We try to limit the marketing material we send to a reasonable and proportionate level. Below we describe how you can control the marketing material you receive from us.

 

  • Email Marketing and Services Communications

 

  • We use your contact details to send you informational newsletters and other marketing materials about our products and services.

 

  • You can stop the delivery of all marketing emails by following the “unsubscribe” link in any messages we send you. Alternatively, you can contact us at [email protected] to request to unsubscribe.

 

  • Web Ads

 

  • We serve online ads based on the activity data we collect using cookies. You can change the way your browser manages cookies by adjusting the settings on your browser as explained below in the How to Adjust Your Preferences

 

  • We may also use social media plugins, such as the Facebook plugin, which will allow social media platforms to link personal data collected through our site with personal data in your social media profile. This combined data may be used to serve you with advertising or customized content on the applicable social media platform. We recommend that you routinely review the privacy notices and preference settings that are available to you on social media platforms you use.

 

  • Mobile Ads. Each mobile device is given a unique string of letters and numbers called a “Device ID.” Device IDs are retrieved by apps and used to perform various functions, such as to communicate with servers. We use Device IDs to serve you with ads. Device IDs can be used to track which apps were downloaded by the particular device as well as in-app activity on that device. This information, especially when combined with other identifying information, gives us insights into the preferences and interests of the owner of a given device and allows us to serve you with ads that we believe will appeal to you.

 

  1. Sharing the Personal Data We Collect. We share your personal data as follows:

 

  • Affiliates and Distributors. We share your personal data with our affiliated companies and distributors, where this is necessary to provide you with our products and services and so that we can manage our business, such as where you inquire about a specific product, service, or clinic and we forward your personal data to the entity serving your area on our behalf or for other sales-related or support purposes. A list of our affiliated companies along with their contact information can be found on the Get-in-touch subsidiaries section of our website.

 

  • Service Providers. Below is a list of the types of service providers we use, the service each provides, and the types of data shared with each. All service providers have agreed to confidentiality restrictions and have undertaken to use your personal data solely as we direct.

 

Type of Service Description Personal Data Shared
Cloud Computing and Servers Administration We use service providers that offer cloud computing services. They offer us space on their servers for us to store our files and programs, including your personal data. We also use service providers that manage our local servers for us. All personal data that we collect from you is stored on third party servers or local servers managed by third parties.
Customer Relationship Management (CRM) We use an external CRM tool to help us keep track of our potential customers and information related to them, including their personal data. Your name, company, city and country, position, email address, and phone number.
Email Marketing We use an independent vendor to send out marketing emails on our behalf. Your name and email address.
Analytics We use analytics providers to maintain and improve our site and business and develop new products or services. IP addresses, cookie IDs
HR Management We use service providers assisting us with the processing of job applications. All personal data collected when you are applying for a job.
Event Coordinators We use service providers to help us arrange and coordinate the events you can register to through the site and engage with a certain event through a dedicated app. All personal data related to event participants.

 

 

  • Change of Ownership. If we are looking to sell our company, liquidate assets, or merge with another, we may share your personal data with other interested parties as part of negotiations toward that transaction. In such case, or where we do sell our company, your personal data shall continue to be subject to the provisions of this Privacy Notice.

 

  • Law Enforcement Related Disclosure. We may share your personal data with government agencies or other relevant parties, such as a law office or independent auditor: (i) if we believe that such disclosure is appropriate to protect our rights, property or safety (including the enforcement of this Privacy Notice) or those of a third party; (ii) if required by law or court order; or (iii) as is necessary to comply with any legal and/or regulatory obligations, such as audit requirements.

 

 

  1. International Transfers. Some of our service providers and affiliates are located in countries other than your own. When we transfer your personal data internationally, we will only do so safely and securely and in accordance with applicable law.

 

  • If you are located in the EU, when we share your personal data with third parties based outside of the European Economic Area (“EEA“), we will ensure that they sign on agreements that require them to comply with applicable law, keep your data secure at similar levels to the level described in this Privacy Notice, and make sure that your data protection rights are respected. We will also implement the following safeguards:

 

  • When we transfer your personal data to Israel or the UK, we rely on the decision by the European Commission that says that those countries are considered to provide an adequate level of data protection.

 

  • When we transfer your personal data to entities in the US that are certified under the US-EU Data Privacy Framework (“DPF”), we rely on the decision by the European Commission that says that these entities are considered to provide an adequate level of data protection.

 

  • Where we transfer your personal data to other countries or entities not certified under the DPF, we (i) take additional security measures to protect the data and (ii) use specific contracts approved by the European Commission, known as the Standard Contractual Clauses, to give your personal data the same protection it has in the EEA.

 

  • Please contact us at [email protected] if you would like further information on the specific mechanism used by us when transferring your Personal Data out of the EEA.

 

  1. Security. The security of your personal data is our highest priority. We work hard to make sure that your personal data will be held securely and that it will not be shared or lost accidentally. However, it is impossible to guarantee absolute security. The security of your data also depends on the security of the devices you use and the way in which you protect your user IDs and passwords. The measures we take include:

 

  • Technical Measures. The electronic safeguards we employ to protect your personal data include secure servers, firewalls, audit trail solutions, DDoS mitigation tools and antivirus protections. We encrypt data in transit using secure

 

  • Access Control. We limit access to your personal data only to authorized personnel who have a need to know, including account managers, customer support staff, and software developers. We review these permissions regularly and revoke an employee’s access immediately after his/her termination.

 

  • Internal Policies. We maintain and regularly review and update our privacy related and information security policies.

 

  • We require employees to sign non-disclosure agreements according to applicable law and industry customary practice.

 

  • Database Backup. Our databases are backed up and verified regularly. Backups are encrypted and stored within the production environment to preserve their confidentiality and integrity.

 

  1. Your Rights – How to Control Our Use of Your Personal Data. Depending on which laws apply to you, you have certain legal rights over your personal data. Below is some general information about rights that may apply to you, but we recommend checking the law or consulting with a lawyer to understand what applies in your specific case. To exercise your rights, please contact us at [email protected].

 

  • Right of Access. You may have a right to know what personal data we collect about you. We may charge you with a fee to provide you with this information, if permitted by law. If we are unable to provide you with all the information you request, we will do our best to explain why. See Article 15 of the GDPR for more details, if your personal data is subject to GDPR.

 

  • Right to Correct Personal Data. You may have the request that we update, complete, correct or delete inaccurate, incomplete, or outdated Personal Data. See Article 16 of the GDPR for more details, if your personal data is subject to GDPR.

 

  • Deletion of Personal Data (“Right to Be Forgotten”). You may have the right to request that we delete your personal data. Note that we cannot restore information once it has been deleted. Even after you ask us to delete your personal data, we may be allowed to keep certain data for specific purposes under applicable law. See Article 17 of the GDPR for more details, if your personal data is subject to GDPR.

 

  • Right to Restrict Processing. You may have the right to ask us to stop processing your personal data. See Article 18 of the GDPR for more details, if your personal data is subject to GDPR.

 

  • Right to Data Portability. You may have the right to request that we provide you with a copy of the personal data you provided to us in a structured, commonly-used, and machine-readable format. See Article 20 of the GDPR for more details, if your personal data is subject to GDPR.

 

  • Right to Object. You may have the right object to certain processing activities. See Article 21 of the GDPR for more details, if your personal data is subject to GDPR.

 

  • Withdrawal of Consent. If we are processing your data based on your consent, as set forth in this Privacy Notice, you are always free to withdraw your consent, however, this won’t affect processing we have done from before you withdrew your consent.

 

  • Right to Lodge a Complaint with Your Local Data Protection Authority. You have the right to submit a complaint to the relevant data protection authority if you have any concerns about how we are processing your personal data, though we ask that as a courtesy you please attempt to resolve any issues with us first.

 

  • Your Rights Under the CCPA. If you are a resident of the State of California, depending on the applicability of certain laws and exemptions, you may have certain rights over your data, as detailed in Annex A to this Privacy Notice.

 

 

  1. Data Retention.

 

  • We retain your personal data as long as necessary to fulfill each of the purposes we described above. Once we’re done with your data, we delete it.

 

  • When deciding how long to store personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized access, the purposes for which the personal data was collected, as well as applicable legal requirements. Please note that we may delete information from our systems without notifying you first. Retention by any of our service providers or subcontractors may vary in accordance with each business’s retention policy.

 

  • In some circumstances, we may store your personal data even after we’re finished using it if required to do so by law (e.g. to fulfill tax or audit requirements), or to keep accurate records of our interactions in case there is a prospect of litigation relating to your personal data. In such cases, we will maintain the same security measures as described above.

 

  • Please contact us at [email protected] if you would like details about the retention periods for each type of personal data we process.

 

 

  1. Cookies and Similar Technologies.

 

  • What are Cookies? A cookie is a small piece of text that is sent to your browser by a website you visit. This piece of text acts as a sort of tag, letting the website know that it’s you (really, your device) that’s visiting. There are other technologies that act similarly, like web beacons and pixel tags but for simplicity’s sake we’ll refer to them all as “cookies”.

 

  • Websites can place their own cookies (called “first-party cookies”) but can also place cookies from other sites (called “third-party cookies”). If your browser holds both first and third-party cookies for a given website, both the website and the third party are notified when you visit the site. We may place both first and third-party cookies on our site.

 

  • How We Use Cookies. While the specific names and types of cookies we use may change from time to time, they generally fall into one of the categories listed below. We will not place any cookies on your browser that are not strictly necessary unless you have first consented to receive them.

 

Cookie Type Function
Necessary These cookies allow the site to work correctly. They enable your access to the site, move around, and access different services, features, and tools. These cookies cannot be disabled.
Functionality These cookies remember your settings, preferences, and other choices you make in order to help personalize and streamline your experience.
Security These cookies help us identify and prevent security risks. They may be used to store your session information to prevent others from changing your password without your login information.
Performance/Analytics These cookies collect analytical information to help us understand how you use our site, for example whether you have viewed messages, clicked on links, and how long you spent on each page. This helps us improve our site to better suit your needs.
Advertising These cookies help advertisers show you ads. When we place advertising cookies, they help us track the efficiency of our advertising campaigns. Advertising cookies may track your browsing habits and activity when visiting our site and those of third parties and help us (or such third parties) serve ads that are relevant and meaningful to you and your interests.

 

  • Third Party Cookies. In addition to our first-party cookies, we place cookies from the following third parties:

 

Third-Party Cookie Type
Double Click Advertising
 Hubspot Advertising
LinkedIn Advertising
Meta Advertising
Google Analytics Performance/Analytics
Google Tag Manager Advertising
 Google Advertising
 HS Forms Advertising
 HS Analytics Performance/Analytics
 HS Scripts Advertising
 HS Ad Pixel Advertising
Commit Advertising

 

  • How to Adjust Your Preferences. Most web browsers are initially configured to accept cookies, but you can change the settings, so your browser refuses all cookies or certain types of cookies. In addition, you are free to delete any existing cookies at any time. Please note that some features of the services may not function properly when cookies are disabled or removed. For example, if you delete cookies that store your account information or preferences, you will be required to input these each time you visit.

 

  • By changing your device settings, you can prevent your device’s ad identifier being used for interest-based advertising, or you can reset your device’s ad identifier. This means that you won’t be shown ads that relate to your browsing activities. Typically, you can find the ad identifier settings under “privacy” or “ads” in your device’s settings, although settings may vary from device to device. Adjusting your preferences does not mean you will no longer receive ads; it only means the ads that you do see can be less relevant to your interests.

 

  1. Third-Party Services. You may have access to third-party services through our services. Please note that all use of third-party services is at your own risk and subject to such third party’s terms and privacy policies. We do not take any responsibility for the performance of other services.

 

  1. Children. We do not knowingly process personal data from children under the age of sixteen (16). In the event that you become aware that an individual under the age of sixteen (16) has submitted data to us without parental or legal guardian permission, please advise us immediately.

 

  1. Changes to the Privacy Notice. We may update this Privacy Notice from time to time to keep it up to date with legal requirements and the way we operate our business. We will place any updates on this webpage. Please come back to this page every now and then to make sure you are familiar with the latest version.

 

 

 

Annex A

 

Your Rights Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA)

 

If you are a resident of the State of California, depending on the applicability of certain laws and exemptions, you may have certain rights over your data. Below is some general information about rights that may apply to you. We recommend that you check the law or consult with a lawyer to understand what applies in your specific case. We may ask for reasonable evidence to verify your identity or to verify that you have been authorized to act on behalf of the relevant individual. For the purposes of this section, “personal data” shall have the meaning of “Personal Information” as defined under the CCPA.

 

  1. Right to Know. You have the right to request that we disclose to you any or all of the following in respect of the 12-month period preceding your request:

 

  • The specific personal data we have collected about you.
  • The categories of personal data we have collected about you.
  • The categories of sources from which we collected the personal data about you.
  • The categories of third parties to whom we disclose personal data about you.
  • The categories of personal data about you we have sold and the categories of third parties to whom we have sold such personal data.
  • The categories of personal data about you we have disclosed for a business purpose and the categories of third parties to whom we have disclosed such personal data.
  • Our business or commercial purpose(s) for collecting or selling your personal data.

 

  1. Right to Delete. Subject to certain exceptions, you have the right to request that we or any of our service providers delete your personal data.

 

  1. Right to Correct. You have the right to request that we correct any inaccurate personal data that we maintain about you, considering the nature of the personal data and the purposes of the processing of the personal data.

 

  1. Right to Opt-Out of the Sale or Sharing of Personal Data. If you are 16 years of age or older or have consented to the sale of your personal data, you have the right to direct that we do not sell or share your personal data at any time. You may change your mind and opt back into the sale of your personal data at any time by contacting us. We may deny any request to opt-out of the sale of personal data that we deem in our good-faith, reasonable and documented belief is fraudulent.

 

  1. Right to Limit Use and Disclosure of Sensitive Personal Data. To the extent we collect any sensitive personal data about you, you have the right to instruct us to limit our use of such personal data only to for the purpose of providing you with our services and certain business operation purposes.

 

  1. Right to Non-Discrimination for Exercising your Consumer Privacy Rights. You have the right not to be discriminated against for exercising any of your consumer privacy rights, such as, not being denied any goods or services or charged different prices or rates.

 

  1. How to Exercise your California Privacy Rights

 

  • Contact Information. To exercise any of the rights detailed above, please submit a verifiable request to us by contacting us at [email protected]. You may only request to exercise your right of access twice within a 12-month period.

 

  • Submitting a Verifiable Request. In order to exercise your right to know or right to delete you must submit a request containing sufficient information that allows us to reasonably verify you are the person about whom we collected the applicable Personal Data or an authorized agent of such person, which may include details relating to your account. Any requests made through your password protected account will be verified through our existing authentication procedures for such an account.

 

  • Submitting Requests through an Authorized Agent. An authorized agent may exercise requests on your behalf. In order to exercise your right to know or right to delete through an agent, we may ask for reasonable evidence to verify your identity and the agent’s identity, and written authorization permitting the agent to act on your behalf before complying with your request. In order to submit a request to opt-out of the sale of your personal data through an agent, we may ask for written authorization permitting the authorized agent to act on your behalf before complying with your request. We reserve the right to deny the request of any agent that does not provide proof that they have been authorized to act on behalf of the applicable consumer in accordance with applicable law.
  1. The Past 12 Months. In the past 12 months we have not “sold” nor “shared” (as such terms are defined in the CCPA) any personal data about you. In the past 12 months, we have disclosed the following categories of personal data for a “business purpose” (as defined in the CCPA), all as specifically detailed in Section 2 of the Privacy Notice:
    1. Category A: Identifiers such as a real name, alias, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
    2. Category B: Any personal information described in subdivision (e) of Section 1798.80, such as his or her name, address, telephone number, education, employment, employment history, financial information (receipts collected in connection with contest participation, as detailed in section 2.6).
    3. Category D: Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
    4. Category F: Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website application, or advertisement.
    5. Category G: Geolocation data.
    6. Category H: Audio, electronic, visual, thermal, olfactory, or similar information.
    7. Category I: Professional or employment-related information.
    8. Category J: Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Sec. 1232g; 34 C.F.R. Part 99).
    9. Category K: Inferences drawn from any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

 

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