Management

The management team comprises highly skilled professionals, from both clinical and business backgrounds. Their combined expertise, knowhow and extensive experience has shaped the success of the company – from the early days until today.

Lior Dayan Alma lasers

Lior Dayan

Chief Executive Officer
Lior brings 18 years of experience in the energy-based medical device industry with operational, logistic, financial and sales expertise. Out of which 9 years of experience in the growing Asian Market. Lior holds a BA in Economics & Logistics from Bar Ilan University (cum laude) and an MBA, Economics Major from University of Manchester

Eyal Ben David

EVP Global Sales
Eyal brings 11 years of experience in various sales domains including territory management and sales channels development.
Eyal holds a BSc in Industrial Engineering and MBA from Ben-Gurion University.

Alex Britva

EVP RF & Ultrasound, R&D
Alex brings 40 years of experience in laser , RF and ultrasound technologies. Alex is the author of more than 30 scientific articles and more than 10 patents. Alex holds an MSc and PhD from Electro-Technical Institute, Novosibirsk Russia.

Ran Ezioni

Chief Operating Officer
Ran brings over 22 years of multi-dimensional experience in the fields of global operations, supply chain management, IT, outsourcing and service & maintenance in various industries. Ran holds a BSc Degree in Industrial Engineering from the Technion Institute of Technology.
Ran Etzioni
Alma Lasers Avi F

Avi Farbstein

Alma Lasers North America Chief Executive Officer
Avi brings more than 35 years of experience in the medical and aesthetic device industry, beginning with research and development of one of the first lasers introduced to the surgical field. Avi holds a BSc in Electrical Engineering from the Tel Aviv University.

Avi Hirshnzon

EVP Quality & Regulatory
Avi brings 30 years of professional experience in quality assurance and regulatory compliance, 18 of which in the Medical Device Industry. Avi holds BA in Mechanical Engineering and MA in Quality assurance and Reliability from the Technion Institute of Technology.

Doron Yannai

Chief Finance Officer
Doron brings over 20 years of financial management experience in public and private companies and in various industries including software, communications and construction. Doron holds a BA in Accounting, Economics & Labor Science from Tel Aviv University and is a certified public accountant in Israel.

Karin Apotheker

VP Product & Project Management
Karin brings over 17 years of experience in sales, marketing, product management & finance in various industries, past 9 years in energy-based medical device industry.
Karin holds a BA Degree in Business Administration from the College of Management Academic Studies.

Hanit Brenner-Lavie

VP Clinical Affairs
Hanit brings 10 years of experience in clinical research in the medical aesthetic industry. Hanit holds a PhD in Neuropsychiatry from the Technion Medical School, Haifa and MSc in Clinical Microbiology and Infectious Diseases at the Medical Faculty of the Hebrew University.

Anat Kenan

VP Human Resources
Anat brings over 20 years of experience in Human Resources management from global companies in various industries including medical devices and semiconductors.
Anat Holds BA and MA degrees in Human Resource management from the Haifa University.

Itay Meir

Lasers VP, R&D
Itai brings over 19 years of experience in mechanical engineering.
Itai hold BSc in mechanical engineering from the Technion Institute of Technology.