Alma Management

The management team at Alma Lasers includes veteran clinical and business professionals who bring an established track record of global success to the company.

Together, they form an unparalleled balance of strategic innovation, technological expertise and wise decision-making to bring the most effective aesthetic medical technology solutions to the market.

Lior Dayan

Chief Executive Officer
Mr. Lior M. Dayan, has 16 years of experience in the laser industry with operational, logistic, financial and sales expertise. Lior joined Alma Lasers in 2008 and has held various management positions. Lior holds a BA in Economics & Logistics from Bar Ilan University (Cum Laude) and MBA, Economics from University of Manchester- Israel branch.
Avi Farbstein

Avi Farbstein

CEO Alma Lasers North America Operations
Avi has more than 35 years of experience in the medical and aesthetic device industry, beginning with his involvement in the research and development of one of the first lasers introduced into the surgical device field. He continued his successful track record with various leadership roles relating to aesthetic laser and light-based products. Among his significant previous positions, Avi served as Vice President of Operations at ESC Inc., and Vice President of Operations at Lumenis Inc. Avi holds a bachelors of science in electrical engineering from Tel Aviv University.

Ronen Lazarovich

Chief Operating Officer
Ronen is responsible for the operations and the supply chain. His responsibilities range from IT, outsourcing, maintenance, purchasing, warehousing, production, Quality Assurance, logistics and regulations. Ronen brings nine years of experience in the laser industry with operational and logistic expertise. Prior to Alma lasers, Ronen worked for seven years at Vishay Intertechnology as Worldwide Planning director. Ronen holds a B.Sc in Industrial Management from the Technion (Israel Institute of Technology) and an MBA in Business Management Major from University of Derby – Israel branch.

Hanit Brenner-Lavie

Vice President of Clinical Affairs – Aesthetics and Surgical
Hanit is responsible for the company’s clinical research and development, clinical education and the management of pre-clinical and clinical trials. Hanit joined Alma in 2017, bringing 10 years of experience in managing clinical research and introducing innovative technologies in the aesthetic medical industry.
Hanit holds a PhD in Neuropsychiatry from the Technion Medical School, Haifa. Prior to her PhD, Hanit earned an M.Sc. in the Department of Clinical Microbiology and Infectious Diseases at the Medical Faculty of the Hebrew University, Jerusalem.

Doron Yannai

Vice President of Finance
Doron brings more than 20 years of financial management experience in private and public companies, in various industries such as software, communications and construction. Doron holds a BA in Accounting, Economics & Labor Science from Tel Aviv University and is a Certified Public Accountant in Israel.

Alex Britva

Vice President, R&D
Alex is responsible for the research and development of Radiofrequency and Ultrasound systems and technology. Alex brings 37 years of experience in the laser industry with development of CO2 lasers, RF and ultrasound systems. He is an author more than 30 scientific articles and more than 10 patents. Lior holds MSc and PhD from Electro-technical Institute, Novosibirsk Russia.

Yiffat Halutzy Yagodovich

Vice President of Operations
Yiffat is responsible for Operations including Production, Sales Administration & Logistics, Warehousing & Alma’s ERP system. Yiffat joined Alma 9 years ago, starting as Director of Production Control and later taking on responsibility of the Sales Administration & Logistics departments, Production & Warehousing. Prior to Alma Lasers Yiffat worked for 9 years at Vishay Intertechnology as Team Leader of Production Control and Business Planning. Yiffat holds a Practical Engineer degree in Industrial Chemistry from Bosmat Technical Institute and a BA in Political Science and French Culture from the University of Haifa.

Eyal Meshulam

Vice President of Sales in Latin & Iberia
Eyal brings 18 years of experience in sales marketing and Business development, in various fields. In the past 10 years, Eyal served in commercial sales management positions in the fast growing Medical Devices Industry, in Europe Latin and APAC. Eyal is responsible for the direction and management of all sales and business development operations in the Iberia-Latin region. Eyal holds an Engineering degree from Ben-Gurion University (B.Sc. Engineering) and Master of Science in Management degree from NYU Polytechnic School of Engineering.

Joseph Lepselter

Vice President of Clinical Affairs
Dr. Lepselter is responsible for the management of multi-disciplinary clinical affairs including the clinical validation of Alma’s energy based devices and their clinical application, human clinical and pre-clinical studies, advanced clinical training seminars, key opinion physicians collaboration, scientific publications and lectures in professional meetings. Joseph brings 25 years of experience in the medical and laser industry with extensive clinical, scientific and educational expertise. Dr. Lepselter is co-inventor of a number of the company’s patents. Dr. Lepselter holds a PhD degree in Physiology from Temple University, Philadelphia, USA.

Nadav Bayer

Vice President of Engineering
With more than 20 years experience with Lasers electrical systems, Nadav is responsible for the direction and management of lasers software and electrical hardware team. Nadav holds BSc in electrical Engineering from the Technion-Israel Institute of Technology.

Yair Leopold

Vice President of Alma Surgical Business Unit
Yair is responsible for the management of Alma’s minimally-invasive, laser-based surgical solutions. His duties include the introduction of new applications, sales, marketing, clinical research and business development. Yair brings over 35 years of experience in the laser and medical equipment industry. After spending 14 years at Lumenis, Yair held many executive positions such as acting CEO of Curelight Medical Ltd., CEO of Sunlight Medical Ltd., and founder and acting CEO of Sales and Marketing of Opus Dent. Yair holds a BSEE in Electrical and Biomedical Engineering from George Washington University of Washington DC.

Ariela Albalak

Vice President of Quality & Regulatory Affairs
Ariela is responsible for global regulations with a focus on the efficient and timely approval of devices. Ariela also leads the company’s product quality systems, sets quality goals and manages all aspects of the QA system with customer use and expectations in mind. Ariela has a broad academic background with extensive industrial experience in R&D, QA and regulation of medical devices. Ariela completed postdoctoral research at Harvard Medical School and holds a PhD, MSc and BSc in Chemical Engineering from the Technion-Israel Institute of Technology.

Jason Hua

Chief Finance Officer as well as Secretary of the Board of the Directors
Jason is responsible for the financial operation, and financing & investment activities of the company. Jason joined Alma in 2014, and brings more than 10 years professional financial and investment experience to the company. Before join Alma, Jason has 3 years’ experience of financial investigation of all investment projects in Shanghai Fosun pharmaceutical Co., Ltd. He’s also worked as audit manager in PwC for 6 years. Jason holds a BA in Economics from Shanghai University of China.

Eyal Ben David

Vice President of sales in Europe and Africa
Eyal is responsible for recruiting, supporting and inspiring Alma’s partners in EMEA. Eyal joined Alma as a Sales Manager in Latin America and soon assumed responsibility of the European market as Sales Director. Eyal holds a BSc in Industrial Engineering and an MBA from Ben-Gurion University.

Oren Neeman

Vice President of Sales, APAC
Oren is responsible for developing Alma Lasers’ presence in the dynamic APAC markets. Oren joined Alma Lasers as a country manager in the APAC territory and quickly rose to APAC Director of Sales. At that post, he contributed to the establishment of the company’s direct operation to India. Before joining Alma, Oren served in various sales and business development positions in the HLS, Aviation and Defense fields. Oren holds a B.A. in Communication and Political Science from the Hebrew University in Jerusalem and a post graduate degree from the Recanati School of Business Administration, Tel-Aviv University, Israel.

Bill Scott

Vice President of Sales, North America
A dynamic leader providing support designed for success and growth within the organization. Bill is strategically focused on increasing productivity that benefits the bottom-line. Bill possesses deep passion for sales in the aesthetic and surgical arena while developing relationships that promotes long term progress. Bill’s proven core competencies include team turnaround leadership focused on sales revenue, sales training, team building & new product launches.  In 2013, Bill was recruited as North American VP of Sales at Alma.  After rebuilding and stabilizing the sales force the company has achieved double-digit growth

Alan Greer

Vice President of Finance & Controller, North American Operations
Alan joined Alma in 2007 and is responsible for the North American financial, legal and human resources operations of the company. Prior to joining Alma, Alan spent seven years with RSM McGladrey in various audit roles including Audit Manager. Alan holds a BA in Accounting and Finance from Indiana University and is a certified public accountant.