Marketing Guidance, Training and Support

Marketing your practice is an ongoing endeavor. The more you know about marketing, the more successful you can be.

That’s why Alma developed the Marketing Minute Webcasts.
Each Marketing Minute episode is designed with one goal in mind: helping you attract more patients. Marketing Minute topics range from digital (online marketing) to traditional, in-person strategies. Creative, timely and always cost-effective, the program helps you get the most out of your marketing initiatives.

Every Marketing Minute is available On Demand so that you can watch when it’s convenient for you. As a bonus, Alma Partners are able to request topics for future broadcasts.

If there’s a marketing skill
you’d like to learn, let us know.


Six Ways You’re Sending Patients to Your Competition

Stop sending new patients to your competition.

This episode of Alma’s Marketing Minute series explores the six, most common ways that providers turn patients away and send them elsewhere.

In this episode you’ll learn:

  • The one thing patients expect every time and how to deliver it
  • How social media impacts patient acquisition
  • Your website’s true purpose and how to leverage it
  • The secrets of the WOW Factor
  • Telephone tactics that book patients
  • And more.

Click the VIEW WEBCAST button below and watch this episode now.

Instagram for Aesthetic Providers, Part II

Instagram is here to stay. That’s a good thing for aesthetic providers. This Marketing Minute episode explores Instagram in greater detail and give you tips that you can implement immediately to increase your reach and earn more patients.

In this episode you’ll learn: 

  • Why Instagram is the platform of choice for today’s providers
  • When to post for highest results
  • A simple fix that makes your posts look fabulous
  • How hash tags expand your visibility
  • How to manage tagged posts like a pro
  • How to put Instagram Stories to work for you
  • When to use Highlights
  • The one “secret” about Instagram that you must know and never forget.

As a bonus, you can also download our free gift, a list of Instagram’s Most Popular Hashtags for aesthetic providers. Click VIEW WEBCAST below and watch this episode now.

Instagram Tips & Secrets

Telephone Tactics for Increasing Revenues

If one of your competitors has a better phone presence than you, they probably have more patients than you do.

This is true because every phone call to your practice is a chance to WOW a future patient or deepen the relationships with an existing one.

This episode of Alma’s Marketing Minute series explores telephone skills that are essential for generating more consultations, booking more treatments, and helping more patients. By watching this episode you’ll learn:

  • What every team member must know about aesthetic patients and their calls
  • What to do before each and every phone call
  • The three C’s of phone etiquette
  • The four pillars of a stellar greeting (number four is often forgotten)
  • How to showcase your unique competitive advantages
  • Turn price shoppers into lifelong patients
  • What to say when you don’t have an answer
  • How to measure whether you’re phone skills are up to par

Watch this Marketing Minute today and you’ll have all the knowledge you need to master telephone skills and increase the number of patients you see each and every day

Patient Retention Strategies – Keep Them Coming Back

Implementing patient retention strategies can be the most cost effective marketing you ever do. Acquiring a new patient takes more money, time, and resources than retaining an existing patient. Of course, we still love earning new patients – we should! But our focus should always be on retention and keeping more patients coming back time after time.

In this episode on patient retention, you’ll see your practice through your patient’s eyes and learn easy to implement strategies to increase patient retention: 

  • The one simple truth about being the superstar provider in your area.
  • What today’s patients really want from their provider
  • How to envision the entire patient experience from their perspective
  • The personal touches that make a day in your office unforgettable
  • The one room most aesthetic businesses completely forget about

This episode gives you real insight on why – or why not – patients return. You’ll get more than a vague list of patient retention strategies. The tips and tactics are concrete, innovative, and based on real world business operations.

Watch this Marketing Minute today and you’ll have all the knowledge you need to start a patient retention strategy tomorrow. 

Instagram for Aesthetic Providers

Instagram is too popular to be ignored. This Marketing Minute episode will help you utilize Instagram as a marketing tool that attracts new patients. When done right, Instagram can be your digital business card, too.

In this episode you’ll learn: 

  • How to get started quickly
  • How to earn a valuable following
  • How to find followers in your area and increase patient traffic
  • What people really want from their provider
  • What single trait sets you ahead of your competition

As a bonus, you can also download our free gift, a list of Instagram’s Most Popular Hashtags for aesthetic providers.

Video Marketing

Many people prefer to watch the internet rather than read it. This Marketing Minute shares how you can employ video to seize the opportunity, attract new patients, and increase your revenues.

In this episode you’ll learn: 

  • What video site is used like a search engine
  • The right way to measure a video’s effectiveness
  • How video can increase your website traffic and email subscribers
  • What you need to get started
  • What people really want when they watch your videos
  • How to stand out from everyone else

This episode also contains Ten Video Campaigns that you can implement immediately. Don’t delay – watch this Marketing Minute before your competition does.

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