Marketing Guidance, Training and Support

Marketing your practice is an ongoing endeavor. The more you know about marketing, the more successful you can be.

That’s why Alma developed the Marketing Minute Webcasts.
Each Marketing Minute episode is designed with one goal in mind: helping you attract more patients. Marketing Minute topics range from digital (online marketing) to traditional, in-person strategies. Creative, timely and always cost-effective, the program helps you get the most out of your marketing initiatives.

Every Marketing Minute is available On Demand so that you can watch when it’s convenient for you. As a bonus, Alma Partners are able to request topics for future broadcasts.

If there’s a marketing skill
you’d like to learn, let us know.

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Keep Them Coming Back – Patient Retention

THIS EPISODE AVAILABLE
THURSDAY, AUGUST 24, 2017

Everyone loves new patients. But acquiring a new patient takes more money, time, and other resources than keeping an existing patient. This means that focusing on patient retention can be the most cost effective marketing you ever do.

In this episode, you’ll learn: 

  • The one simple truth about being the superstar provider in your area.
  • What today’s patients want from their provider
  • How to envision the patient’s experience from their perspective
  • The personal touches that make a day in your office unforgettable
  • The one room most aesthetic businesses completely forget about

Watch this Marketing Today and you’ll have all the knowledge you need to implement a patient retention strategy tomorrow. 

Patient Retention
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Instagram for Aesthetic Providers

Instagram is too popular to be ignored. This Marketing Minute episode will help you utilize Instagram as a marketing tool that attracts new patients. When done right, Instagram can be your digital business card, too.

In this episode you’ll learn: instagram-for-aesthetic-providers-square-tagnitchob_compressed

  • How to get started quickly
  • How to earn a valuable following
  • How to find followers in your area and increase patient traffic
  • What people really want from their provider
  • What single trait sets you ahead of your competition

As a bonus, you can also download our free gift, a list of Instagram’s Most Popular Hashtags for aesthetic providers.

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Video Marketing

Many people prefer to watch the internet rather than read it. This Marketing Minute shares how you can employ video to seize the opportunity, attract new patients, and increase your revenues.

In this episode you’ll learn: video_marketing

  • What video site is used like a search engine
  • The right way to measure a video’s effectiveness
  • How video can increase your website traffic and email subscribers
  • What you need to get started
  • What people really want when they watch your videos
  • How to stand out from everyone else

This episode also contains Ten Video Campaigns that you can implement immediately. Don’t delay – watch this Marketing Minute before your competition does.

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Social Media 101

This Marketing Minute shows you how to create a social media presence that actually drives patients to your consultation room.

In this episode you’ll learn: 

  • How social media can lower the cost of patient acquisitioni-heart-alma-social-media-101-graphics
  • Where to get the tools you need to get started fast
  • Which social media site to concentrate on first
  • How using memes can increase your reach
  • What to post
  • When to post it
  • And more

What this episode today and take your social media to a new level.

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Mother’s Day

Create a Mother’s Day Promotion that makes Mom Proud.

In this episode you’ll learn:mothers_day2

  • The easy steps to creating a promotion
  • How your promotion can help you sell more packages
  • How to spread the word using Facebook, Twitter, and Instagram

As a bonus, Alma is providing you with a free set of social media memes so that you can start your promotion immediately.

Watch this episode today. 

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Facebook Live

Ten Ways to WIN Patients Using Facebook Live

In this episode you’ll learn: marketing-minute-facebook-live-550x550

  • How live video is changing social media and why Facebook is the place to use it
  • What your Facebook audience wants from you
  • Ten Facebook Live ideas that you can use over and and over
  • Plus, a downloadable, one page guide to Facebook Live

Watch this episode before your competitor does.

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