A Booming Market
1 in 5 US adults has a tattoo and almost 20% have tattoo regret. The laser tattoo removal industry is booming and experts expect the trend to continue. In fact, spending on laser tattoo removal is expected to hit $83 million by 2018.
Many people are surprised to learn that women make up 74% of all laser tattoo removal cases. In fact, the typical laser tattoo removal patient is female, single, college-educated and between 25-39 years old.
This in-demand treatment is a perfect fit for any aesthetic practice. Not only does it allow practitioners to provide a service their patients are looking for, but it also opens up a new business model and revenue stream.
There are three factors to consider in regards to successful laser tattoo removal:
- Ink Color
- Ink Particle Size
- Ink Depth
Several decades ago, most tattoos consisted of a single color – typically black or dark blue ink. Because of this, the 1064nm Nd:YAG emerged as the gold standard for laser tattoo removal. This wavelength effectively treats all dark inks. However, today’s tattoos are typically made of many ink colors – from pastels, vibrant jewel tones and more. For a truly successful laser tattoo removal business, practitioners need more than one wavelength.
Ink colors have differences in light absorption, which means multiple wavelengths are needed to treat a colorful tattoo. Even black tattoos may require multiple wavelengths to achieve significant clearance.